April 1st, 1976: 3 young guys start a new company to sell a “different” computer, Apple I. It was originally set to sell at around $667 after a price hike from $650 so Apple could make some sort of profit.

10 years later… Apple came up with the first personal computer that actually had a GUI (graphical user interface, that is…)

30 years have passed and Apple is the most loved brand in the consumer electronics world. Steve Jobs has been successful in making Apple a Lovemark. But how? Well… if you study Apple’s history, it’s not that hard to understand. Here it goes:

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